Salesforce: The Ultimate Guide and Types of Certification


Salesforce is a well-known cloud-based software organization that offers businesses a set of tools. Well, this tool thoroughly assists organizations in coming up with more prospects, closing more deals, and offering a higher level of offerings to their customers. Salesforce, Inc. is quite a famous American cloud-based software company that offers CRM offerings. It is a popular CRM tool for support, sales, and marketing teams globally. In fact, its features allow businesses to utilize cloud technology to better connect with partners, consumers, and potential customers. Utilizing the Salesforce CRM, organizations can keep track of customer activity, market to customers, and offer many more offerings. Well, enrolling yourself in the Salesforce Training Online will help you know the detailed CRM platform. It will also help you go deeper with every metric and data. In fact, you could also set up a dashboard that highlights your data visually. In addition to this, you can also have personalized outreach with automation. Another benefit is that a CRM platform can also uplift customer service’s ability to assist consumers or a sales team’s outreach attempts.

Let’s now move ahead and know a bit more about Salesforce.

A bit about Salesforce and CRM background

Customer Relationship Management (CRM) is a well-known popular technology targeting uplifting your company’s relationship and interaction management with customers and potential customers. CRM software assists organizations in staying connected with their customers, consolidating processes, and enhancing profitability.

Salesforce has genuinely revolutionized technology and the CRM space since 1999. Well, being one of the first cloud computing companies of its time, you will find numerous unique features in it.

It started distributing its software via Internet browsers instead of company-hosted servers, thereby lessening development, installation, maintenance, and support costs.

Also, this platform assures users that they can access their software from anywhere. It in fact also offered an assemblage of simplicity, scalability, and online accessibility to data from any point on Earth in its software solution, making it an instant hit and a global figurehead in the industry.

What made Salesforce “an overnight hit” in the tech world?

Well, the answer is quite known to everyone, which is “Cloud Computing”. Since its invention, it hasn’t even come into existence to uplift products at a fraction of the cost. It was about replacing the lengthy installation procedure and moving everything to the Internet. They have eventually evolved the business model, and now there are no longer long-term contracts or expensive licensing deals; anyone can utilize it with only an affordable monthly subscription fee.

Top most Cloud Services offered by Salesforce

Salesforce Sales Cloud

It is a legitimate CRM platform that assures you that you can handle your company’s sales, marketing, and customer support reports. If your company is involved in business-to-business (B2B) and business-to-customer (B2C), then sales cloud is the offering your sales team requires.

Salesforce Marketing Cloud

This specific marketing cloud offers you the most powerful digital marketing platforms. The marketers in your company can eventually utilize it to handle customer journeys, email, mobile, social media, web personalization, content creation, content management, and data analytics.

Salesforce Service Cloud

Furthermore, it is a unique offering for your organization’s customer service and support teams. It basically offers features such as case tracking and social networking plug-ins for conversation, analytics, etc. This not only assists your agents in resolving customer problems quickly but also gives your consumers an approach to answers. Utilizing these answers, your customers can resolve problems on their own.

Salesforce Community Cloud

If you require a social platform for your company to join and facilitate communication among your employees, partners, and customers, then Salesforce Community Cloud is the best offering you require. You can utilize this platform to exchange data and images in real-time.

Salesforce Analytics Cloud

The Analytics Cloud offers a business intelligence platform for your company to work hand in hand with large data files, and generate graphs, charts and other pictorial representations of data. It is enhanced for mobile approach and data visualization and can be consolidated with other Salesforce clouds.

Salesforce App Cloud

To build custom apps that will execute on the Salesforce platform, you can utilize the Salesforce App Cloud. It offers you an assemblage of development tools that you can easily use to generate and create custom-made applications.

Well, there are other offerings as well, like Salesforce IoT Cloud, Salesforce Health Cloud, Chatter, Salesforce1, etc. But to know it all, you will have to deeply delve into its features.


The information clearly conveys the importance of Salesforce, its implementations, different uses, etc. To be precise, it is a one-of-a-kind advancement that extends its services in the communications, financials, health, IT, digital marketing sectors, retail, media, and so on. So, if you also aspire to construct your career in this respective direction, obtaining Salesforce Certification from a reputed educational provider will be a huge help for your career. It will help you know your preferred salesforce area and also end up strengthening your core knowledge.

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